Head of Commercial

The Head of Commercial will be responsible for leading all commercial strategy and execution across the business. This includes growing revenue through retail, wholesale, and B2B partnerships; optimising pricing and product mix; and developing new channels and opportunities. You’ll work closely with marketing, operations, and finance to ensure commercial goals align with the brand’s mission and values.

At Boba Formosa, we bring the bold, fresh flavours of Taiwanese bubble tea to UK high streets, wholesalers, restaurant, bars, hotels and events. With a reputation for innovation, authenticity, and a deep love of tapioca pearls, we’re on a mission to make bubble tea a daily delight for all. Now scaling rapidly, we are looking for a strategic and driven Head of Commercial to lead the charge in unlocking our next phase of growth.

Commercial Strategy, Business Development & Growth

Lead the development and execution of the company’s commercial and business development strategy.

Identify and prioritise growth opportunities across own web, retail, franchising, events, hotels, restaurants, and wholesale.

Shape pricing, promotions, and go-to-market plans to maximise profitability.

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Business Development & Partnerships

Forge and manage key strategic partnerships (e.g., retail outlets, franchise partners, delivery platforms, co-branding).

Negotiate high-value contracts with suppliers, distributors, and partners.

Lead entry into new markets or regions. 3. Sales & Revenue Leadership.

Drive performance across all sales channels (in-store, e-commerce, events, B2B).

Set and manage sales targets, forecasts, and reporting systems.

Collaborate with operations to ensure scalability and delivery of revenue goals.

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Commercial Operations

‍Own and optimise the commercial P&L.

Work with supply chain and finance to ensure cost efficiency and stock planning supports growth.

Analyse commercial performance data and customer trends to inform decisions.

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Team Leadership

Build and lead a high-performing commercial team (sales, account management, partnerships).

Set KPIs and coach team members to hit targets and grow within the business.

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Key Skills & Experience:

• 5+ years’ experience in a commercial leadership role (F&B, QSR, consumer brand, or franchise highly desirable).
• Track record of driving multi-channel revenue growth.
• Strong strategic thinker with an entrepreneurial mindset.
• Commercially astute with solid financial acumen and P&L ownership experience.
• Excellent negotiation and partnership management skills.
• Experience in fast-growing or early-stage environments is a plus.
• Passion for food, beverage, and youth culture a strong advantage.
• Entrepreneurial approach, self-starting and an ability to deliver.

This is a unique opportunity to take on a high-impact leadership role at a fast-growing and culturally vibrant bubble tea brand. As Head of Commercial, you'll shape and drive the company’s multi-channel growth strategy across retail, B2B, franchising, and partnerships, with full ownership of the commercial function. Reporting directly to the CEO, you’ll play a key role in scaling the business and influencing strategic direction—all within a flexible, collaborative, and entrepreneurial environment.

• A leadership role in a fast-growing and exciting bubble tea brand.
• Competitive salary + performance-based bonus.
• Opportunity to shape the future direction of the company.
• Collaborative, energetic team culture with room to grow.