Founding Account Executive

About Wassist

Wassist is building the future of conversational commerce.

Backed by leading European investors and having recently raised a $1.1m pre-seed round, Wassist helps Shopify brands launch AI-powered WhatsApp experiences that drive sales, improve customer experience, and create meaningful customer relationships at scale.

Working at the intersection of AI, eCommerce and conversational commerce, Wassist is enabling brands to engage customers where they already spend their time – WhatsApp.

Today, we're focused on helping ambitious Shopify brands unlock a new growth channel. Tomorrow, we're helping shape the future of how consumers interact with brands.

The Opportunity

We're looking for our first commercial hire.

As Founding Account Executive, you'll work directly with Founder & CEO Josh Warwick and Founding Growth Lead Krishan Sach to build & scale the commercial engine of the business.

This is not a role where you'll inherit a mature playbook, SDR team or established sales process. You'll help build it.

You'll be responsible for identifying opportunities, generating pipeline, closing new business, attending industry events, developing partnerships, refining messaging and helping shape the future go-to-market strategy.

For the right person, this is a rare opportunity to join a venture-backed startup at an early stage & play a key role in taking the business from its first customers to category leadership.

What You'll Be Doing

Own Revenue Growth

• Manage the full sales cycle from prospecting through to close.
• Build and maintain a healthy pipeline of qualified opportunities.
• Conduct discovery calls, product demonstrations and commercial negotiations.
• Consistently achieve and exceed revenue targets.
• Build relationships with founders, eCommerce leaders, CX teams & marketing stakeholders.

Hunt New Business

• Proactively identify and engage Shopify brands within Wassist's ICP.
• Target brands typically generating between £1m and £10m in annual revenue.
• Develop creative outbound strategies across LinkedIn, email, events, referrals & partnerships.
• Create opportunities rather than wait for them.

Build the GTM Function

• Work closely with Josh to refine positioning, messaging and sales processes.
• Share customer insights and market feedback that influence product direction.
• Help establish repeatable playbooks and scalable processes.
• Contribute to the evolution of Wassist's commercial strategy.

Represent Wassist

• Attend industry events including eCommerce Expo, DTC events, Ecom Collab, Pulse and other ecosystem gatherings.
• Build relationships across the Shopify and eCommerce ecosystem.
• Identify partnership opportunities with agencies, technology providers and industry communities.

What We're Looking For

Essential

• Proven success in a SaaS Account Executive or Business Development role.
• Strong outbound prospecting and pipeline generation experience.
• Experience managing full sales cycles from first touch to close.
• Comfortable working in an early-stage startup environment.
• Excellent communication, relationship-building and commercial skills.
• A self-starter who thrives in ambiguity and enjoys building.

Desirable

• Experience selling into eCommerce brands.
• Experience within AI, MarTech, CXTech, customer engagement or Shopify ecosystems.
• Knowledge of MEDDIC, MEDDPICC or similar sales methodologies.
• Previous experience as an early sales hire or founding AE.
• Existing network within eCommerce or SaaS.

The Type of Person Who Will Thrive

• Entrepreneurial and highly ambitious.
• Loves building as much as selling.
• Comfortable wearing multiple hats.
• Curious, coachable and adaptable.
• Excited by AI and emerging technology.
• Enjoys attending events and building relationships.
• Wants to help create something meaningful rather than simply join a larger company.

Why Join Wassist?

• Work directly alongside the founders.
• Meaningful influence over company strategy and growth.
• Significant equity opportunity.
• Uncapped earning potential.
• Opportunity to build and shape the commercial function from day one.
• Exposure to some of the most exciting brands in eCommerce.
• Clear pathway towards leadership as the business scales.

If you're excited by AI, startups, eCommerce and building something from the ground up, we'd love to hear from you.