Digital Performance & CRM Manager

Role Purpose

Own and drive all digital performance activity across the business — including CRM strategy, email marketing, paid media, SEO/CRO and website analytics. This is a critical hire that will lead the onboarding of a new CRM and email platform, and build a data-led performance engine across our three brands.

Key Responsibilities

CRM & Email Marketing

• Lead the full implementation and onboarding of the new CRM and email platform.
• Build automated customer journeys, segmentation strategies and lifecycle campaigns.
• Own email performance metrics including open rates, click-through and conversion.
• Develop CRM reporting dashboards for the marketing leadership team.

Paid Media & Digital Advertising

• Plan, execute and optimise PPC campaigns across Google Ads and Meta.
• Manage paid media budgets and deliver against cost-per-lead and ROAS targets.
• Brief and manage any external paid media agencies or contractors.
• Report on paid performance weekly and monthly.

SEO, CRO & Website Performance

• Own the SEO strategy across all brand websites, driving organic traffic growth.
• Lead CRO activity — testing, analysis and optimisation of website conversion rates.
• Work with the website team on technical SEO and UX improvements.
• Produce monthly analytics reports covering traffic, conversions and channel performance.

Analytics & Insight

• Set up and maintain GA4 (or equivalent) across all brand properties.
• Build and maintain marketing dashboards for board and leadership reporting.
• Translate data into actionable insight and recommendations.
• Define and track KPIs across all digital channels.

Skills & Experience Required

• 3+ years in a digital marketing or performance marketing role.
• Hands-on CRM and email marketing platform experience (HubSpot, Klaviyo, Salesforce or similar).
• Proven PPC experience across Google Ads and Meta — planning, execution and optimisation.
• Strong understanding of SEO best practices and CRO methodology.
• Proficient in Google Analytics 4 and data visualisation tools.
• Strong analytical mindset with the ability to translate data into commercial decisions.
• Experience in a multi-brand or fast-growing consumer business preferred.

Core Competencies — All Roles

• Digitally fluent — confident across marketing platforms, CRM tools, analytics dashboards and collaboration software.
• AI-forward mindset — actively embraces AI tools to improve productivity, creativity and decision-making; curious about emerging technology and how it can be applied to marketing.
• Self-starter — highly motivated, takes ownership and drives projects forward without needing to be directed; comfortable working with a high degree of autonomy.
• Works independently — able to plan and manage their own workload, priorities and deadlines in a fast-moving environment.
• Analytical — uses data to inform decisions, track performance and identify opportunities; comfortable with dashboards, reporting tools and performance metrics.
• Passionate about brand — genuinely invested in building strong, consistent and compelling brands; understands the long-term value of brand equity.
• Passionate about marketing and digital — keeps up with industry trends, platform changes and best practices; brings energy and enthusiasm to their craft.
• Collaborative team player — works well across functions, communicates clearly and contributes positively to team culture.

Key Performance Indicators

• Lead conversion rate.
• Cost per lead / ROAS.
• Email open and click-through rates.
• Organic traffic and SEO ranking improvements.
• Website conversion rate.
• CRM automation performance metrics.

This job description is not exhaustive and may be subject to review. The role holder may be required to carry out additional duties as reasonably requested by their line manager.