Sales Planning & Commercial Intelligence Manager

Sales Planning & Commercial Intelligence Manager

We are partnering with a growing, multi-market eCommerce business looking to appoint a commercially focused Sales Planning & Commercial Intelligence Manager.

This role will sit at the heart of the commercial function, taking ownership of sales planning, forecasting, reporting and business intelligence. You will work closely with senior leadership, Sales and Category teams to ensure commercial plans are accurate, data-led and aligned with wider business objectives.

Beyond producing reports, you will be responsible for interpreting data, identifying risks and opportunities, challenging assumptions and translating commercial insights into recommendations that improve business performance.

Key Responsibilities:

• Own and manage the annual sales planning and forecasting process, ensuring targets and assumptions are accurate, realistic and supported by data.
• Develop and maintain commercial dashboards, reporting models and performance analysis using Power BI and Excel.
• Monitor sales performance against forecasts, investigating variances and identifying opportunities to improve results.
• Analyse sales, marketing, customer, product and category data to provide actionable commercial insights.
• Work closely with Sales, Marketing, Finance and Category teams to bring together business priorities and ensure they are reflected in commercial plans.
• Maintain data accuracy, reporting processes and governance, identifying and resolving inconsistencies.
• Support senior leadership with commercial analysis, forecasting and recommendations to inform strategic and operational decisions.
• Identify opportunities to improve reporting efficiency, automation and business processes.

Experience & Skills:

• Proven experience in a Data Analyst, BI Analyst, Commercial Analyst or similar role within a fast-paced commercial environment.
• Strong SQL skills and hands-on Power BI experience, including dashboard development and reporting models.
• Experience managing or contributing to sales planning, forecasting and commercial reporting processes.
• Advanced Excel skills and the ability to work confidently with large datasets.
• Strong commercial understanding of sales, revenue, margin and business performance metrics.
• Experience working with Google Analytics, Google Ads and Google Merchant Centre reporting and tracking.
• Excellent analytical and communication skills, with the ability to turn complex data into clear commercial recommendations.
• Proactive and commercially curious, with the confidence to challenge assumptions and identify opportunities for improvement.

This is an excellent opportunity for an analytical and commercially minded individual to take ownership of a critical business function, influence senior decision-making and help drive improved commercial performance.